As of last week, I began writing my first ebook. I've been meaning to get to it for over a year, but I'm glad I waited because I now have enough material to make it truly interesting.
It occurred to me that in order to meet the needs of my readers, I'll need to know a bit about what's on their minds. So I sent out an email newsletter asking a few questions about what they'd like me to teach and talk about in the ebook.
I plan on writing extensively about: art marketing, finding collectors, building a cohesive body of work, approaching galleries, selling on one's own, pricing, right brained organization, and artists' etiquette at shows and other events.
This is a lot of material to cover, so I'm thinking it might be better if I were to design several shorter ebooks that go into more detail on these subjects.
Here's I'm asking for your thoughts. What topics about being a professional artist weigh most on your mind?
I can't promise I'll cover every comment or idea that you present to me, but it would be helpful to me if I know what you're all thinking as I go.
Yes, I have the credentials to do this (just in case you were wondering). I've worked with Calvin J. Goodman (wrote a chapter in his Art Marketing Handbook). Have taught many art marketing workshops. I am a successful artist who writes an instructional column for American Artist's Watercolor Magazine. I've worked with half a dozen galleries. I've sold my work successfully on my own, and lastly - I have been a member of the Putney Painters for 7 years... we paint under the direction of Richard Schmid and Nancy Guzik.
But that does not make me any better or more important than you. I'm here to share what others have passed on to me.
Sincerely,
Lori

6 Responses to Topics for Ebook
via woodwardsimons.com
Thanks, Bet
via woodwardsimons.com
I am most interested in marketing and at this time marketing on the internet.
Thanks
Becky
via woodwardsimons.com
If you are writing a book, would you care to somehow include the Canadian marketing scene? It is near impossible to get useful information on selling in Canada. Our situation here, is very different - not the same numbers of people, enthusiasm, or art societies for furthering your art. It remains difficult for emerging artists to transport art across the border to sell to your population other than ebay and the like on a small scale.
I would really appreciate cohesive Canadian content on promoting my artwork if you have any like-minded Canadian friends.
via woodwardsimons.com
I too follow you from FASO site. The marketing and profiling of one's online presence is foremost in my mind (primarily due to the holiday season). It's always been a mystery to me as to how does one present themselves without getting lost in the numerous art sites. Yes we all hope that our work stands out from the crowd and ultimately its the body of work that generates the interest. But these days often wonder what is it that the "client" latches on to and makes them start "following" the artists' work?
The "sold" work or most popular work tag promotes spontaneous quick sale but is that all we want for the time being? Aside from the gallery (online) presence in developing your blogs do you put for content. Suppose the question here is how personalized do you blog. Do you layout the full presentation from start to finish or post the work with storytelling. Realize that one can't canvas all folks interest in one shot; but how do you keep the artwork and blog "different and fresh" with the key factor return.
via woodwardsimons.com
I think it's a good idea to let those who visit your blog a little bit about your process... how you do your work and you can touch on what motivated your to paint it.
Sometimes collectors don't want to hear much about your motivation because they want the work to relate to themselves in their own way. Go easy on why you painted it. Tell them how much you love your subject matter.
via woodwardsimons.com